Daily steps toward lasting change.
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A fitness coach in your contact list for $19/month*.

You don't need a new workout plan, you need a personal fitness coach who cares about your journey.

*Student pricing when you sign up with your school email address. Regularly $29/month.
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Sign up and share your story and fitness goals


Get a customized and evolving nutrition and fitness plan


Hit your goals with daily accountability


Everything you need to reach your fitness goals.


The best fitness training app is already on your phone.


Real humans. Invisible technology.

Kai is not one single person. Kai is the combination of experts in fitness, diet, mindfulness, and accountability. Our technology ensures that Kai never loses track of your progress, so you don't either.

Daily interaction. Daily progress.

Lasting results and life-long habits come from relationship. Kai gives you a personalized plan and sets the pace that's right for you. You maintain control of your schedule and your life. Kai works on your time.


No judgement. No shame.

Kai will never make you feel bad about your fitness journey. Kai won't make you take before/after photos. Kai won't show you a photo of a ridiculously fit person (unless it's part of a meme).


Kai knows how to help you. Start your conversation.


Diets suck. Gyms are confusing. Personal trainers are expensive.

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All those big-name programs take your money and then leave you hanging.

Kai sticks with you through the tough spots, keeping you moving even when things get hard.


Kai is a new kind of fitness coach. No matter where you are in your fitness journey, Kai will help you reach your goal. 100% via text message. There's no app to download and no appointments to miss.